- Full-Stack Engineer
- Responsible AI Practitioner
- Conference Speaker on AI & Responsible Technology
Sundas Jabeen
European Commission EU AI Act Fellow
I build software for the real world — and think carefully about what it does once it gets there.
Engineer first. I design and ship production systems across healthcare, industry and commerce, work on how organizations can adopt AI with governance, fairness and human oversight designed in from the start — and speak at conferences about what that takes.
Working across EngineeringAIGovernancePeople
01About
Engineer first.
The most interesting questions in software are rarely only technical. They are about who a system serves, who it overlooks, and who is accountable when it gets something wrong.
I came to technology through engineering: full-stack, with deep roots in the frontend. That put me where software meets the person using it.
From there the questions change. Not only how to build something, but who it might exclude, where bias can enter and who answers for it. Today I work where AI implementation, governance and European regulation meet, and speak about it at conferences and events.
Education & credentials
- European Commission EU AI Act FellowEuropean Commission
- Artificial Intelligence Governance Professional (AIGP)IAPPIn progress
- Microsoft Certified: AI Transformation LeaderMicrosoft
- Master's in Computer ScienceArtificial Intelligence
- Bachelor's in Computer ScienceSoftware Engineering
02Career
Each step widened the scope.
From client websites to global commerce: every role added a new kind of responsibility, and each one shaped how I approach AI today.
Full-stack & responsible AI
Now
Today I combine full-stack engineering with applied, responsible AI — building AI-enabled products such as Herrick Hub, and engaging with European AI regulation as a European Commission EU AI Act Fellow.
Scale & commerce
Automotive · Digital commerce
Volvo Cars
Engineering within the teams behind Volvo Cars' global, customer-facing digital commerce: checkout, order processing and tracking, payments, finance applications and credit-eligibility flows, retailer integrations, risk-related and post-purchase experiences — across multiple markets, payment methods and business rules, with feature flags and abandoned-cart recovery shaping how changes reached customers.
What it added: At scale, the hardest problems are shared ones: integrations, business rules and collaboration across many teams.
- Checkout & order processing
- Order tracking
- Payments
- Finance & eligibility flows
- Retailer integrations
- Risk-related experiences
- Feature flags
- Abandoned-cart recovery
- Post-purchase
WithReact · Next.js · TypeScript · GraphQL · Stripe · Trustly · Payment merchants across multiple markets
Operational systems & complexity
Mobility · Fleet operations
Volvo On Demand
The software behind a mobility service, used by the people who keep it running: back-office systems for fleet and customer support, field applications, and workflows for bookings, journey editing and refunds, vehicle and depot operations, fuel cards, insurance, workshops and damage management — including insurance integrations. Alongside this, I built an Elm-based cloud-box inventory application integrated with barcode-scanning hardware.
What it added: Internal and operational software is its own discipline — real-world workflows, hardware and business rules included.
- Back-office & support tooling
- Field applications
- Bookings, journeys & refunds
- Fleet & depot workflows
- Insurance & damage management
- Hardware integration
WithReact · Vue · Vuetify · GraphQL · Elm
Product engineering & trust
2017 — 2019
Digital health
Natural Cycles
A move into a focused product team, building a digital health product in a regulated, trust-sensitive domain. The work was customer-facing and data-informed — experimentation and A/B testing, analytics, performance and testing, in close collaboration with product, design and data — alongside supporting platforms such as WordPress, Shopify and Zendesk.
What it added: Reliability and user trust are product features, and decisions are better when they're measured.
- Frontend architecture
- Experimentation & A/B testing
- Analytics
- Performance
- Testing
WithReact · Gatsby · TypeScript · Angular · REST APIs
Breadth & end-to-end building
2012 — 2017
Client web & application development
The Clay Media
Where I learned to build for real businesses: websites, custom web applications and CMS platforms for clients across many different domains. Projects ran end to end — understanding the client, shaping the architecture, building, integrating, testing and shipping — and I kept collaborating with the studio on specialist projects after moving into product roles.
What it added: Breadth, and the habit of owning a project from the first conversation to deployment.
- Custom web applications
- WordPress & CMS
- Frontend engineering
- Architecture & implementation
- Integrations
- Testing & deployment
- Client-facing delivery
ToolkitTechnologies I work with
- Frontend
- React · Next.js · TypeScript · JavaScript · Vue · Vuetify · Angular · Gatsby · GSAP
- Styling
- Tailwind · Material UI · Styled Components
- Backend & data
- Node.js · C# · .NET · GraphQL · Apollo · REST APIs · Firebase
- Commerce & CMS
- Medusa · Shopify · WordPress
- Forms & validation
- React Hook Form · Zod
- Payments & delivery
- Stripe · Trustly · Payment merchants across multiple markets · LaunchDarkly
- Testing
- Jest · React Testing Library · Playwright · Cypress
- Also
- Java · Kotlin · Elm
03Selected projects
Things I've built.
Platforms, products and experiments built with substantial ownership — from understanding the problem to getting it into real use.
Independent production project
San-I-Pak
A customer portal for a healthcare technology company, part of a California Department of Public Health approved solution deployed across 200+ medical facilities.
Independent production project · AI
Herrick Hub
An AI-enabled internal platform for Herrick Steel, a company with more than a century of history — with AI assistants grounded in company-specific knowledge.
Independent production project
Pattons Steel
A custom quote-to-order platform that lets metal buyers browse products, request quotes, place orders and track their status.
04Responsible AI
AI can move fast without leaving responsibility behind.
From principle to practice
Principles only matter once they become requirements, architecture and process. This is how I translate them.
- Risk
- Classify the use case early — including under the EU AI Act — so obligations shape the architecture instead of arriving as rework.
- Fairness
- Trace where bias can enter: data, labels, design choices, deployment context and feedback loops. Evaluate across groups before and after release.
- Human oversight
- Design review, override and escalation paths that give people real authority — not a rubber stamp at the end of an automated decision.
- Transparency
- Make systems explainable to the people they affect, and keep the documentation and logs that let a team answer for them later.
- Accountability
- Clear ownership, audit trails and an incident process — because responsible deployment continues long after launch day.
AI should move forward. Responsibly.
05Europe · Policy · Community
Part of the conversation, not only the codebase.
Regulation, research and engineering move faster when the people in each room talk to one another. These are the rooms I'm in right now.
- Fellowship · CurrentEuropean Commission EU AI Act Fellow
- Recent, Responsible AI BasecampCeADAR · Dublin
- Upcoming, From Demo to Production: Deploying AI Responsibly in a Complex WorldAI Factory Austria · Vienna
- Upcoming, DIGITAL SME Summit: Breaking Europe's Digital FrontiersEuropean Economic and Social Committee · Brussels
- Upcoming, Advancing Accessibility to Strengthen Europe's Competitiveness26-NW-EU-01European Union · Madrid
Speaking on cultural variables — European Women in Tech, Amsterdam 
Responsible AI Basecamp, Dublin (with Joan Mulvihill) 
Speaking on bias in AI as an engineering problem — Infoshare Katowice
06What I stand on
People. Planet. Perseverance.
Three principles that shape how I build, lead and think about technology.
People
Technology should work for people — especially the ones our systems most often overlook.
Planet
Everything we build has a footprint. I try to think about long-term impact and the world our software lives in.
Perseverance
Careers and technology are built the same way: curiosity, constant learning and the willingness to keep evolving.
07Connect
Let's keep the conversation going.
Building something, organizing an event, or thinking about the same questions I am? I'd like to hear from you.
I also write regularly about responsible AI, regulation, accessibility and engineering, mostly on LinkedIn for now.